Korea’s It Girl candidate: Lee Sung Kyung

The doe-eyed beauty, currently starring in Cheese in the Trap, was in town as LANEIGE’s newest ambassador

Korea’s It Girl candidate: Lee Sung Kyung

Video: Vina Chia

Move over, naysayers. It’s a new year and model-actress Lee Sung Kyung has emerged as a strong candidate for to become Korea’s next It Girl.

Boasting an impressive track record as a model, she later ventured into acting in 2014’s It’s Okay, That’s Love, secured a leading role in 2015’s Queen’s Flower and is currently starring in ongoing drama Cheese in the Trap.

As a testament to her ever-growing star power, she was recently appointed as LANEIGE’s global ambassador, joining A-lister Song Hye Gyo in becoming the face of the beauty brand. Jetting into town amidst her busy schedule, she was the picture of perfection despite having arrived hours before the event.

Korea’s It Girl candidate: Lee Sung Kyung
Photos: LANEIGE

Sitting down with Toggle for an interview before the ION Orchard boutique’s official opening party, the 25-year-old gushed, “To be the ambassador of a brand that not only Korea, Asia but also the world loves is an honour and a joy.”

“It’s an honour to be chosen as an ambassador alongside these seniors (such as Song Hye Gyo and previously, Jun Ji Hyun) in the industry and it’d be a lie to say that there’s no pressure in my current role. However, I’m excited to be able to show everyone my own unique charms as well,” she added.

As part of the main cast of the highly anticipated drama, Cheese in the Trap, Sung Kyung confessed that some days, she doesn’t get any sleep at all. “Honestly, my schedule can vary a lot and my skin and overall condition can deteriorate quickly (…) when I have free time, I enjoy spending time on my own, visiting cafes and taking a break,” she mused.


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