Kanye West has debuted his new album at his latest Yeezy show.
The 'All Day' rapper staged a fashion and music spectacular at New York's Madison Square Garden this afternoon (11.02.16), where models including Naomi Campbell and Alek Wek showed off his new collection to a soundtrack of his long-awaited 'Life of Pablo' LP.
The show - which was steamed on Tidal - kicked off with the gospel-tinged 'Ultralight Bling' and the audience seemed to enjoy every song, but 'Famous' caused a particular stir because of its lyrics about Taylor Swift.
In the track, Kanye - who famously interrupted the Shake It Off' singer when she won Best Female Video at the 2009 MTV VMAs, igniting a feud which had ended last year - rapped: "I feel like me and Taylor might still have sex/ Why? I made that bitch famous."
Kanye's wife, Kim Kardashian West - sporting newly-blonde hair - was joined at the listening party by her mother Kris Jenner, step-father Caitlyn Jenner, her two-year-old daughter North and siblings Khloe and Kourtney Kardashian and Kendall and Kylie Jenner, with the entire group wearing white.
The family were seen dancing and singing along excitedly to the tracks, fulfilling Kanye's request at the beginning of the show.
He had said: "Feel free to dance and cheer!"
The event marked the first public appearance of Khloe's estranged husband Lamar Odom since his near-fatal collapse last October.
The basketball player walked into the arena to cheers and was personally shown to his seat by the 38-year-old rapper.
Also in attendance for the show were Jaden Smith, Jay Z, Anna Wintour, 50 Cent, Lil Kim, Jennifer Hudson and Karlie Kloss.
Merchandise on sale at the event included T-shirts in tribute to Kim's late father Robert Kardashian and Kanye's late mother Donda West.