L.A. Reid says Prince's death is "very mysterious" to him.
The music executive can't quite comprehend that the 'I Wanna Be Your Lover' hitmaker - who died in his Paisley Park estate on Thursday (21.04.16) - is gone.
He said: "I've always said it, I believe it: [He was] the greatest at everything. Playing, writing, composing, fashion, everything. He had the masculinity of Teddy Pendergrass, but he could take your girl, wearing high heels.
"The thing that really bothers me about it is the Prince I know was super healthy, vegan, wasn't an abuser of drugs, wasn't an abuser of alcohol. He lived right and he was clean. He looked young and he looked really healthy and vibrant, so the whole thing is just like very mysterious to me."
The 59-year-old record producer went on to admit he was completely "in awe" of the late singer.
He told The Today Show: "I was always in awe of him. He was something special.
"That's the most difficult thing [playing all the instruments]. First of all when you're playing every instrument, that means you're playing them one at a time. So that means he'll put his drum track down first, and he's playing the entire song while he's hearing it in his head, then come back and lay the bass, then come back and lay the piano, and then lay the guitars."