Britain's Mike Tindall missed out on winning 'The Jump' by just half a metre.
The rugby player - who is married to Queen Elizabeth's granddaughter Zara Phillips - made it to the final of the celebrity winter sports competition but he and heptathlete Louise Hazel lost out on the cow bell trophy to reality star Joey Essex, who leaped an impressive 17.5m in the final jump of the series.
Joey said afterwards: "I just went for it! When it comes, I put my mind to it and I just do it, man!"
And Joey admitted he was stunned to win as he never expected to "survive" in the competition.
He said: "I thought it was going to a nightmare, I didn't think it was going to survive - growing up I found it hard to learn things, but being on the jump has proved I can."
While he was thrilled with his victory, the former 'TOWIE' star was baffled by his cow bell trophy
He said: "I never thought I'd be able to ski, let alone get to the final, and never thought I'd own a medal, let alone a cow bell.
"What is a cow bell by the way? Does it mean I need to get a cow?"
Earlier in the evening, Jon-Allen Butterworth and Chloe Madeley were both eliminated from the competition after the air jump.
Louise Thompson then lost out with a jump of 15m after Joey leapt 15.5m in his first-ever jump on the show.