Sharon Osbourne and daughter Kelly Osbourne have joined forces in support of Cancer Research UK's Race for Life.
The former 'X Factor' judge - who is married to Black Sabbath rocker Ozzy - is "honoured" she is able to join the fight against the deadly disease, and will always champion the charity as she survived colon cancer in 2002 and then underwent a double mastectomy in 2012 after being diagnosed with the BRCA1 gene, which daughter, Kelly recently announced she also had.
Sharon said: "I'm honoured to be supporting Cancer Research UK's Race for Life this year. As a cancer survivor myself, I know it takes all your strength and the support of your family and friends to overcome this disease. I'm asking every woman - mother, daughter, grandmother, sister and auntie in the UK to step forward and unite to defy cancer. Let's show cancer that hell hath no fury like a woman in pink."
Sharon, 62, and her fashion designer daughter, painted on pink war stripes and held their punched fists in the air for a special photo shoot, to get women to part take in the charity fundraising events held this summer.
Talking about her experience of her mother's illness and learning she had the cancer gene herself, Kelly said: "After watching my mum go through colon cancer and the recent news that I'm carrying the BRCA1 gene, just like my mum, I wanted to show my support for Cancer Research UK's Race for Life. By signing up to your local Race for Life event, every pound you raise will help bring forward the day when all cancers are cured."
She added: "So whether you walk, jog or charge, let's unite so we can one day end the suffering cancer causes millions of people around the world."
Cancer Research UK is urging all women to stand with Sharon and Kelly by signing up to take part in Race for Life, in partnership with Tesco.
Go to raceforlife.org to enter and for information. All funds raised will go towards beating over 200 different types of cancer.