She sells seafood by the seashore: Felicia Chin

Wholly Crab! Felicia Chin expands her F&B empire and opens a seafood eatery in the heart of the CBD

Celebrity pals Romeo Tan, Ian Fang and Jeffrey Xu turned up to support Felicia's new stall
Celebrity pals Romeo Tan, Ian Fang and Jeffrey Xu turned up to support Felicia's new stall
04 May 2015

Celebrity pals Romeo Tan, Ian Fang and Jeffrey Xu turned up to support Felicia's new stall

Photos: Felicia Chin

Felicia Chin’s on the fast track of building her F&B (food and beverage) empire: just six months after opening The Mama Shop café with fellow actress Sora Ma, she’s now the towkay neo of a newly opened seafood eatery located at Satay By the Bay, Wholly Crab.

The pun-intended name, which she came up with, has a variety of meanings to it. “It can mean a whole crab or wholeness, like full of love, full of everything but not myself,” she chuckled wryly.

The eatery which functions with a “seafood boil bag” concept (i.e. you get a big bag – or bucket, in this case – of seafood like crabs, prawns and mussels, pour it on the table and eat it with your bare hands) comes with a local twist in its sauce offerings. There are dipping sauces like marmite and creamy cheese, which are Felicia’s favourites, and other variations like salted egg and kung pao too, with promises of monthly specials, such as mee rubus, down the road.

The chirpy actress guarantees a fuss-free no-frills seafood-eating experience at Wholly Crab. “It’s a family-oriented place and yet prices are kept lower than outside. It’s a very casual setting and you just want to use your hands, dig in and just enjoy being laid back,” Felicia quipped. This lady boss will also be waiting on tables in the time being too – before her new drama project begins in August – to mingle and take in feedback from diners to improve the business.
 
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An auspicious start to Wholly Crab!
An auspicious start to Wholly Crab!
04 May 2015

An auspicious start to Wholly Crab!

Currently Wholly Crab’s sole investor, Felicia shared that she had sunk in a mid-range five-figure sum in a phone interview with Toggle. She is looking to expand her business in the heartland areas and hopes to share it with other like-minded individuals who “want to be bosses but don’t want to invest so much money.”

“I’m kind of looking at (franchises), but the whole franchise concept is very expensive to certain people. I’d like to work something out with [interested individuals] where you don’t have to invest so much but still get a good brand of food,” she explained.

With two F&B outlets under her charge now, has the savvy business woman broken even with The Mama Shop yet? “We have, but we must think long-term. Lucky for The Mama Shop, we have our loyal group of supporters. I still go down as and when I can to take a look, but I trust my Mama Shop crew,” she said.

“Acting is still my number one priority," she later adds. “But I hope to be able to dabble in other things too.”
 

The Mama Shop co-owner Sora Ma gives her approval
The Mama Shop co-owner Sora Ma gives her approval
04 May 2015

The Mama Shop co-owner Sora Ma gives her approval

Nat Ho snaps a selfie with Felicia
Nat Ho snaps a selfie with Felicia
04 May 2015

Nat Ho snaps a selfie with Felicia

And here's one more for the camera
And here's one more for the camera
04 May 2015

And here's one more for the camera

More stars turned up to support Wholly Crab
More stars turned up to support Wholly Crab
04 May 2015

More stars turned up to support Wholly Crab

MediaCorp's team of artiste managers turn up in full force
MediaCorp's team of artiste managers turn up in full force
04 May 2015

MediaCorp's team of artiste managers turn up in full force

Felicia with 987 FM's DJs Gerald Koh and Joakim Gomez
Felicia with 987 FM's DJs Gerald Koh and Joakim Gomez
04 May 2015

Felicia with 987 FM's DJs Gerald Koh and Joakim Gomez

Felicia at the opening ceremony of Wholly Crab
Felicia at the opening ceremony of Wholly Crab
04 May 2015

Felicia at the opening ceremony of Wholly Crab

Felicia with her
Felicia with her "Wholly" team
04 May 2015

Felicia with her "Wholly" team

Here's what you get in a bucket
Here's what you get in a bucket
04 May 2015

Here's what you get in a bucket

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