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Toggle partners Celestial Tiger Entertainment to offer Miao Mi

This will be the first time the Mandarin edutainment kids channel will be launched in Singapore

Toggle partners Celestial Tiger Entertainment to offer Miao Mi

Toggle will be the first to launch Celestial Tiger Entertainment’s Mandarin edutainment kids channel, Miao Mi, in Singapore.

Targeted at children aged 3 to 6, Miao Mi aims to help them learn Mandarin in a unique, fun and engaging manner. The host of carefully curated programmes includes first and exclusive animated and live-action series, along with family movies. A channel exclusive, Miao Mi Classroom, is hosted by their mascot and uses animated flash cards and catchy songs to facilitate the learning of the language.

Other programmes include Bellbug Popo, Pleasant Goat & Big Big Wolf, Rubi – Gets It Right, Star Babies and Let’s Play with Boomchiki Boom.

Miao Mi joins a host of English channels offered on Toggle Kids, including Disney, Nickelodeon and Da Vinci to provide a bilingual edutainment experience. The channel will be added to the existing Toggle Prime package at no additional cost.

Mr. Anil Nihalani, Head, Connected Media, Mediacorp shared, “With the launch of Miao Mi, we aim to make the learning journey fun and enjoyable. Besides great content, ease of access is also important, especially for busy parents.

“Toggle is available on a myriad of devices ranging from Smart TVs, smartphones, tablets and more. This makes it convenient for kids to learn at home and on-the-go. In addition, Toggle is also equipped with a Parental Lock function, which allows parents to manage and restrict other types of content that their children can view.”

Given the growing importance of Mandarin, and the desire of most parents to have their kids exposed to multiple languages, we believe Miao Mi offers great value for Singaporean families,” said Ms. Ofanny Choi, Executive Vice President, TV Networks, Celestial Tiger Entertainment.

Free episodes of selected Miao Mi content is available on www.toggle.sg/togglekids.

Toggle Prime is available at S$9.90/month and include the follow benefits:

  • Toggle-It-First: Watch Mediacorp programmes on-demand, 7 days before their on-air telecast
  • On-demand viewing of premium movies and TV series for the whole family
  • Ad-free viewing of all content

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