Former Girls’ Generation member Jessica has started another wave of promotional activities for Chinese sportswear brand LI-NING.
Over the weekend (Jan 24-25), she attended the chain’s events where she greeted her fans and held autograph sessions in Chengdu and Nanjing.
It was revealed last year that she worked with the brand for a joint clothing line LI-NING x Jessica, where the entertainer also acted as the model for the line. The company has since released other photo shoots with varying themes featuring the star.
LI-NING previously uploaded a New Year Greeting from the star, in which she thanked her fans for the “love and support that you’ve shown over the past year. I’ve achieved a lot as being part of LI-NING, holding my personal fan meeting as well as developing my design career”.
Prior to heading to China, the 25-year-old updated her personal Weibo with selfies, adding the caption “Chengdu, I’m coming to see you! Nanjing, you’re next!”
Jessica is currently managed by S.M Entertainment and is head designer at her fashion brand, BLANC & ECLARE.