Carmen Electra has launched a range of flavoured lubes.
The 42-year-old actress and glamour model has teamed up with sex toy giant Fleshlight to create the self-titled line of body lubricants - which are used to boost below-the-belt sensation during sex - and revealed she was "hands on" during the production process.
Carmen shared: "I was really hands on with trying different flavours and figuring out what I liked. Here we are, I believe in this product and I know it works ...
"The biggest complaint amongst women in sex is about their pH levels. That was something that really interested me during my meeting with Freshlight. I felt that it was a really important problem to fix. I have a flavor that was formulated specifically for women to help maintain a healthy pH balance level. As a woman, we all want that!"
Despite currently being single and not having "casual sex", the former 'Baywatch' star found she "connected" with Fleshlight and is pleased with the choice of product she's endorsing.
She told Galoremag.com: "I was really interested to see ideas in my general meeting with Fleshlight ... When the subject of lube came up, we really connected and felt like it would be the right choice. If you have a product that's something you invented or are a part of, I've learned you just have to make sure it's something you love and that is a part of your everyday life."