David Beckham reportedly treats his pet pooch to limousine-driven trips to a grooming parlour for a Brazilian-style trim twice a week.
The 40-year-old retired soccer ace is the proud owner of an English cocker spaniel called Olive, and David treats his pet to a beauty treatment called a dogzilian, which involves the pooch getting a hair cut under her tail.
The treatment is also used by David's movie director friend Guy Ritchie, who owns an English cocker spaniel called Coco.
A source told The Sun on Sunday newspaper: "It's mad. Becks and Guy are both devoted to their puppies and spend a fortune sending them in a limo to a groomer twice a week together.
"They even go to each other's houses so they can play and get walked together. They know people will laugh but they don't care. They go down to the pub with Olive and Coco and show them off to the other drinkers."
The extravagant treatment costs £75 at the Purplebone grooming parlour in west London and includes a full shampoo and blow dry, as well as teeth cleaning and a deodorising spray.