Jude Law surprised fans by taking part in an "immersive cinematic" event on Tuesday (09.02.16).
The British star played himself on a mock-up red carpet at the The Mondrian Hotel in London, where thrilled participants became the star of their very own personalised show and were treated like A-list film stars for the night.
The Life RX theatre experience saw Jude - who is the new face of Lexus and stars in the latest TV advert for the Lexus RX - introduce himself to unwitting guests after they took part in a mock advert shoot, were bombarded by autograph hunters wherever they went, and eventually took centre-stage on the red carpet with the Hollywood actor.
Speaking after the event, Jude said: "Starring in tonight's immersive event was amazing. I've been a huge fan of the team behind the experience tonight for many years and also by having seen a lot of work that they have previously done from 'Punch Drunk' to 'You Me Bum Bum Train'.
"So it was very interesting being on the other side as a part of the team creating it - I mean I was just playing myself!"
During the night at the one-off event, guests were guided through rooms by their fake publicist and were required to improvise in their new persona as an international movie star.