Krept & Konan believe Rita Ora could be "bigger than Madonna".
The hip hop duo are pals with the singer and have gushed about her talent, insisting she's got enough star quality to surpass the 'Material Girl' hitmaker as the queen of pop.
They said: "If she carries on doing what she is doing she can be bigger than Madonna if she wants to.
"I feel like with her the sky is the limit - it depends how hard you work.
"She's on her way there man - she has put out a lot of songs and a lot of hits.
"She does well on the fashion stuff too - big up Rita man."
The 'Freak of the Week' singers released their debut album 'The Long Way Home' in July but teased they've been back in the studio with Rita to work on their respective records, having previously rapped on a remix of her single 'Poison'.
Speaking backstage at the MOBO awards where they won the best album and best hip hop act accolades, they told the Daily Star Online: "Rita, she's fun man - she's got a vibe, she's so bubbly.
"Sometimes we are in the studio with writers block but with her it just flows."