Ryan Reynolds is to star in a movie adaptation of John Kenney's novel 'Truth in Advertising'.
The 39-year-old actor is teaming up with 'Notting Hill' director Roger Michell for the new movie, which tells the story of a lonely advertising executive who has to spend Christmas working overtime.
Producers Lisa Wilson and Myles Nestel told Deadline: "John Kenney has adapted his genius novel beautifully and crafted a smart, funny, modern tale which analyses society's obsession with consumerism.
"His script is in safe hands with Roger Michell who previously explored our media-crazed culture in 'Notting Hill'.
"The charismatic Ryan Reynolds is perfect for the role of the everyday advertising executive trying to find his way in a confusing world."
Ryan is also starring in the eagerly-awaited new 'Deadpool' movie, and the actor is confident the character will thrive among a host of comic book films, including 'Captain America: Civil War' and 'X-Men: Apocalypse'.
He previously said: "I mean, Deadpool's greatest superpower is annoying the shit out of people.
"So I imagine that he would spark a heavy wave of ire from any one of those groups."
Ryan also rebuffed claims the 'Deadpool' movie is only being made because of his personal determination.
He said: "There's been a lot of talk about how I was instrumental in getting it made, which isn't true at all.
"I wouldn't say I spent every single day emailing the studio heads at Fox saying, 'You've got to make this movie'."